Landing Page Builder Benefits: Helpful Insights For SaaS

Landing pages are table stakes in digital marketing. These pages convert visitors into leads and customers. Behind the scenes, a landing page builder platform is the star of the show. It orchestrates how all the page elements come together and connects the custom landing page to trigger marketing campaigns.

This post explores landing page builder benefits, pros and cons, and how SaaS companies leverage landing pages for their mid-market and small business users. We’ll also discuss key features to look for in a landing page builder and provide an overview of the best landing page builders on the market.

Landing Page Builder Benefits

Landing page builders have redefined the way marketers create and optimize marketing campaigns. These powerful tools offer a range of benefits that can significantly simplify the design and development of a custom landing page.

Efficiency: With a landing page builder, you can quickly create professional landing pages without coding or design skills. This saves you time and resources, allowing you to focus on other crucial aspects of your marketing strategy.
Customization: Landing page builders provide a wide variety of landing page templates and design elements that you can customize to match your brand’s look and feel. You can add your logo, choose color schemes, and select fonts that align with your overall brand.
Conversion-focused: Landing page builders are specifically designed to optimize conversions. They offer landing page features such as A/B testing, which allows you to experiment with different page elements and layouts to determine what drives the highest conversion rates. Many landing page builders also integrate with marketing automation tools, enabling you to streamline your lead-nurturing process.
Performance analytics: Landing page builders often come with built-in analytics tools that provide valuable insights into visitor behavior, conversion rates, and other key metrics. These insights can help you fine-tune an effective landing page and improve your marketing campaigns over time.

Why Small Businesses Use Landing Pages

Small businesses often have finite resources and budgets, making it essential to maximize their marketing efforts. Landing pages offer many advantages that make them particularly effective at converting potential customers:

White-Label Landing Page Builder - Convrrt

Fast and efficient at page creation: Landing pages allow small businesses to create highly focused and targeted messaging. They can tailor their content specifically to different customer segments, campaigns, or promotions, increasing the chances of conversion.
Built-in lead generation: Landing pages are excellent tools for capturing leads. Small businesses can build their email marketing lists and nurture leads into customers by offering valuable content or discounts in exchange for contact information.
Cost-effective: Landing pages are a cost-effective solution compared to developing and maintaining a full website. They require fewer resources to create and can be quickly updated or modified as needed.

As with any tool, landing page builders have their pros and cons. Let’s take a closer look at the advantages and disadvantages.

Pros and Cons of Landing Page Builders

Pros	Cons
Ease of use Landing page builders typically have intuitive interfaces that make creating and launching landing pages easy. The best landing page builder lets users start from a landing page template without touching any code.	Limited customization While landing page builders offer a range of templates and design options, they may not provide the same level of flexibility as a fully custom-coded website.
Time and cost savings Using a landing page builder can save time and resources that would otherwise be spent on hiring a web designer or developer. It also allows the team to validate ideas for a marketing campaign faster.	Platform dependency Some landing page builders lock you into their proprietary system, so you’re reliant on the platform’s features and updates. If the platform experiences downtime or discontinues its services, it can allow users to seek out another marketing tool.
Consistency Landing page builders enable you to maintain a consistent brand experience across all your landing pages, ensuring a cohesive and professional look. With templates, users can re-use their best-performing landing page designs.	Learning curve Most landing page builders are user-friendly, but newer users may still have a learning curve. However, the benefits usually outweigh the initial investment in learning how to use the tool effectively.

Why SaaS Companies Use Landing Page Builders

Software as a Service (SaaS) companies also rely on landing page builders as part of their products. Here’s why:

1. Equip users with lead generation tools

Landing pages empower users to generate leads and grow their customer base. Users can capture potential customers and nurture them through the sales funnel by providing built-in demand generation features, such as lead capture forms and compelling call-to-action buttons.

Instead of spending their Google Ad budget on sending paid traffic to their homepages, they can point them to dynamic landing pages that convert website visitors.

2. Complements marketing automation features

Landing pages seamlessly integrate with marketing automation tools, allowing SaaS companies to automate their lead nurturing workflows. By connecting landing pages with email marketing campaigns, drip sequences, and sales funnels, your customers can deliver targeted content to prospects and drive conversions.

3. Increases customer satisfaction

Landing pages provide an opportunity for SaaS companies to beef up their product value. By enabling users to create custom landing pages at scale, they can create effective marketing campaigns. This customer experience contributes to higher satisfaction and ultimately improves Net Promoter Score (NPS).

4. Increases product usage and adoption

Landing pages can be utilized as a means to showcase product features, benefits, and use cases. By creating dedicated landing pages for different aspects of the software, SaaS companies effectively prove their value proposition to their target audience. This, in turn, increases product adoption and fuels customer engagement.

5. Lowers customer churn and cancellations

Well-designed landing pages can play a vital role in preventing customer churn and cancellations. By creating landing pages that address common pain points and objections, B2B accounts can convert more prospects and see the ROI from their software expense.

SaaS companies can proactively step into the situation and mitigate potential churn risks. This proactive approach helps build trust and loyalty, leading to improved customer retention rates.

6. Encourages product-led growth

Landing pages can be instrumental in driving product-led growth strategies. You can drive product upsells and premium content packages by leveraging the top page builder features to discover your product’s value. This approach fosters a self-serve model and enables users to discover your app’s benefits, leading to continued user growth and activation. Perhaps there’s a premium feature that you can limit to just your premium plan members.

Key Features of a Landing Page Builder

When choosing a landing page builder, it’s essential to consider the following features:

Easy-to-Use Interface: Look for a landing page builder with an intuitive and user-friendly interface. This will ensure that you can quickly create, edit, and publish landing pages without technical expertise.
Template Library: A diverse collection of professionally designed templates can save you time and provide inspiration for your landing page designs. Make sure the landing page builder offers a wide range of customizable landing page designs to match your branding.
Customization Options: The ability to customize your landing pages is crucial for maintaining consistency. Look for a builder that allows you to easily modify colors, fonts, images, and other design elements to align with your brand identity.
Integration Capabilities: Consider whether the landing page builder integrates with other tools and platforms you use, such as email marketing software, CRM systems, or marketing automation platforms. Seamless integration can streamline your marketing workflow and enhance lead management.
Analytics and Reporting: A landing page builder with built-in reporting and analytics tools and reports about your landing pages. Look for metrics such as conversion rates, conversions, and engagement data to track and optimize your campaigns effectively.
Tracking Scripts: Top-rated landing page builders let small business users add tracking scripts (also called tracking pixels) to capitalize on a high-converting landing page. Examples of these include Google Analytics, Google Optimize, Facebook Ads, and Google Ads. This also includes ad remarketing services like Rollworks, Bombora, and 6sense to target a potential customer across various publishers and social media platforms.

Best Landing Page Builders in 2023

1) Convrrt

Convrrt is a powerful landing page builder known for its ease of use and conversion-focused features. It offers a fully customizable solution for software companies to help them create effective landing pages for users. Its noteworthy customers include Keap, Brevo, Freshworks, and SharpSpring. With its dynamic landing page builder, these SaaS companies have saved millions on development and shipped effective marketing tools to users faster.

Key Features

Grid-based drag-and-drop builder for easy creation
Custom domain support for a fully white-label experience
Pop-up builder can be included for even more lead capture capabilities
Native look and feel so users connect forms with ease
Countdown timers and AI content creation on the fly

These are just some of the top landing page builders available. Each one offers unique features and distinct benefits from one another. It’s important to consider your product’s needs and choose the one that best supports its growth.

Why SaaS Product Teams Use Landing Page Builders

⚡️ Efficiency and Speed

Landing page builders provide product teams with a ready-built platform for creating and publishing landing pages. With drag-and-drop functionality and pre-designed templates, product teams can quickly get landing page functionality out to users without depending on an army of developers or designers.

✨ Deep Product Integration

Landing page builders are the perfect reason to build a deep integration with the product. This integration enables product teams to connect their landing pages with their marketing stack, ensuring a smooth flow of data and a delightful user experience.

🔢 Data and Analytics

Landing page builders offer a wide array of data analytics about which customer campaigns are most successful. These insights into the performance of their landing pages can be used to create a conversion-optimized landing page design. By using landing pages to monitor user activity, you can unearth new use cases for your core product.

🏎️ Achieve Speed to Market

A landing page builder empowers product teams to design a great user experience without the burden of developing it. The best landing page builder lets you go live as soon as a month (or less). Convrrt has a smart builder that balances the feature and form for an optimal user experience.

Final Thoughts on Landing Page Builders

Landing page builders have become indispensable tools for SaaS companies, and product teams add more marketing firepower to their software.

With their intuitive interfaces, enterprise-grade features, and seamless integrations, these page builders empower businesses to create compelling landing pages that drive conversions and maximize their online presence.

Looking ahead, landing page builders are only going to get better:

Enhanced personalization: As the demand for website personalization grows, landing page builders will continue to offer advanced targeting and segmentation options using first-party data, allowing businesses to deliver tailored content that resonates on a deeper level.
AI-powered optimization: Artificial intelligence and machine learning will play an increasingly prominent role in shifting page builders to smart builders. These technologies will enable built-in content optimization and data-driven insights to improve conversion rates to streamline the publishing process.
Omnichannel Integration: Landing page builders will evolve to seamlessly integrate with multiple marketing channels (phone, chat, social media, email, web), enabling fully integrated marketing campaigns across every touchpoint.
Mobile-first approach: With the continued growth of mobile usage, landing page builders will prioritize mobile responsiveness and provide intuitive content experiences for those accessing pages on mobile devices. Mobile optimization will help landing pages bridge the gaps between desktops, smartphones, and tablets.

As landing page builders adapt to the market’s demands, product teams must stay informed about the latest trends and innovations.

By harnessing these tools and embracing innovation, SaaS companies can lean on experts to manage landing page tools that empower their audience to create and publish high-converting landing pages.

Benefits of Landing Page Builders: Insights For SaaS