Over the past two decades since Salesforce launched the first SaaS-based CRM, the role of CRM software has evolved to meet more and more customer needs. For example, nobody imagined back in the year 2000 that cloud-based CRM’s would one day handle all the nuanced details of email marketing, but today nobody can imagine a CRM without a full suite of marketing automation tools.

So… what’s the next step forward for CRM software providers? One thing that popular CRM’s like Keap (formelry InfusionSoft) and SharpSpring offer their customers is a powerful, highly intuitive landing page builder to enable top-of-the-funnel marketing efforts. This helps customers capture news leads and grow their businesses, keeping them coming back year after year.

If your company provides CRM software to ambitious businesses, here are five reasons why you should consider adding a landing page builder to your suite of marketing tools.

#1 Landing page builders increase customer retention

According to the Harvard Business Review, companies spend up to 25 times more money to acquire a new customer than to hold onto an existing one. In other words, you need to hold onto your existing customers as long as you can!

A good white label landing page builder can reduce churn and boost retention since customers are less likely to look elsewhere when you give them all the tools they need.

#2 Landing page builders help you win new business

With the rapid growth of highly usable website builders, top-of-the-funnel marketing is all the rage these days. And if you offer an impressive landing page builder, some people will sign up for your CRM with the sole intention of building landing pages. In fact, many will sign up before they even need to use your more typical CRM features. Then, after they build their customer base, they can get more out of your platform and become even more loyal to your brand.

#3 Landing page builders keep customers in your app (as long as possible)

Every wonder why Amazon got into the video streaming business? It’s simple. They want you to live a healthy portion of your life within their ecosystem. They’d like to see you live and breathe the Amazon brand because the more time you spend there, the less you’ll be able to imagine life without them.

Simply put, that’s what a good white label landing page builder can do for your CRM. It keeps people on your platform longer, and those positive experiences engender loyalty.

#4 Landing page builders increase Customer Lifetime Value (CLV)

The big prize for SaaS companies is high Customer Lifetime Value (CLV). CLV is the total amount of revenue a customer is expected to produce throughout his or her lifetime. And the more you can add value, reduce churn, and make your product an indispensable part of their lives, the higher your CLV will climb.

Should you make your own landing page builder?

If you’re considering adding a landing page builder to your CRM platform, you can go one of two routes. You can either…

  1. Build your own landing page builder

    —OR—
  2. Use a high-quality white label builder

Creating your own builder (Option A) is possible if you’ve got the time, resources, patience, and budget, but you’ll need to avoid a number of pitfalls and be sure to include these eight builder elements when designing your Minimum Viable Product (MVP).

On the other hand, you could do what many successful CRM’s do (Option B) and use a high-quality whitelable builder like Convrrt. Both Keap and SharpSpring feature Convrrt’s white label landing page builder, empowering their customers to build straightforward,  highly-functional landing pages that drive new leads.

Curious to see what Convrrt can do for you and your customers? Schedule a demo today.