As a founder, you might encounter a lot of lingo as you talk with investors, recruit partners, and hire employees. Sometimes you need to know a lot of three-letter acronyms (TLAs) to get your ideas across. Or, you might be asked a question containing these acronyms — and it might not always be so clear.
This list of SaaS acronyms will help you save some time and embarrassment when encountering these phrases in emails, messages, or various projects to grow your SaaS company.
Glossary of SaaS Acronyms
A–D SaaS Acronyms & Phrases
Two-Factor Authentication (2FA)
Two-factor authentication is a security process in which users provide two independent methods to verify their identity. This adds an extra layer of security to user accounts and prevents unauthorized access.
Account-Based Marketing (ABM)
Account-Based Marketing is a marketing strategy in which companies focus their marketing efforts on a specific group of high-value accounts. This is done by creating personalized marketing campaigns tailored to each account’s needs and interests.
Annual Contract Value (ACV)
Annual Contract Value measures the total yearly value of a customer’s contract with a company. It calculates the revenue a company can expect to generate from a customer over a year.
A/B testing is a process in which two versions of a webpage or other content are tested against each other to determine which variation is more effective. This is done by randomly showing each version to a subset of users and measuring the results.
Average First Year of Contract (AFYoC)
The Average First Year of Contract measures the average length of time a customer stays with a company after signing their first contract. This is used to evaluate customer retention and loyalty.
Artificial Intelligence (AI)
Artificial Intelligence is a capability that emulates human reasoning and logic from a computer interface. AI typically involves analyzing large data sets to provide accurate answers using natural language. For SaaS companies, AI is often used for content creation, machine learning, and predictive analytics.
Application Lifecycle Management (ALM)
Application Lifecycle Management (ALM) is a process in which software applications are developed, tested, and maintained throughout their entire lifecycle. This involves using various tools and techniques to ensure the application is reliable, secure, and efficient.
Ask Me Anything (AMA)
Ask Me Anything is an online discussion in which a person or group of people answer questions from a live audience. Companies or individuals often use this to engage with their customers or followers.
Application Programming Interface (API)
An application programming interface is a set of protocols and tools for building software applications. This allows different applications to communicate with each other and share data.
Average Revenue per Account (ARPA)
Average Revenue per Account measures the average revenue a company generates from each customer account. This is used to evaluate the overall profitability of a company’s customer base.
Average Revenue per User (ARPU)
Average Revenue per User is a measure of the average revenue that a company generates from each user. This is used to evaluate the overall profitability of a company’s user base.
Annual Recurring Revenue (ARR)
Annual recurring revenue is a measure of the total revenue that a company generates yearly from its recurring revenue streams. This includes subscription fees, maintenance fees, and other recurring charges.
Average Selling Price (ASP)
The average selling price measures the average price that a company charges for its products or services. This is used to evaluate the overall profitability of a company’s sales.
Business to Business is a business model in which companies sell products or services to other companies. B2B differs from B2C, where companies sell products or services directly to consumers.
Business-to-consumer (B2C) is a business model in which companies sell products or services directly to consumers. This differs from B2B, in which companies sell products or services to other companies.
Budget, Authority, Need, and Timeline (BANT)
Budget, Authority, Need, and Timeline (BANT) is a framework for evaluating sales leads. This involves asking questions about the customer’s budget, decision-making authority, need for the product or service, and the timeline for purchasing.
Business Development Representative (BDR)
A Business Development Representative is a sales role in which the person is responsible for generating new business opportunities and qualifying leads for the sales team.
Business Intelligence (BI)
Business intelligence is a set of tools and techniques for analyzing business data and generating insights. This is used to help companies make informed decisions and improve their performance.
Bottom of the Funnel (BOFU)
The Bottom of the Funnel refers to the final stage of the sales funnel in which the customer is ready to make a purchase. BOFU is the point at which the sales team typically becomes more involved in the process.
Bill of Materials (BoM)
A bill of materials lists all the materials and components needed to manufacture a product. This ensures that all necessary parts are available and that the manufacturing process is efficient.
Customer Acquisition Cost (CAC)
Customer Acquisition Cost measures a company’s total cost to acquire a new customer. This includes marketing, sales, and other costs associated with customer acquisition.
California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act is a privacy law in California that requires companies to disclose how they collect and use consumer data. This also gives consumers the right to opt out of selling their personal information.
Chief Executive Officer (CEO)
The chief executive officer is the highest-ranking executive in a company. This person makes strategic decisions and oversees the company’s overall direction.
Chief Financial Officer (CFO)
The Chief Financial Officer is the executive in charge of a company’s finances. This person is responsible for financial planning, budgeting, and accounting.
Chief Information Officer (CIO)
The Chief Information Officer is the executive in charge of a company’s information technology (IT) operations. This person oversees the development and implementation of IT strategies and systems.
Chief Marketing Officer (CMO)
The Chief Marketing Officer is the executive in charge of a company’s marketing operations. This person is responsible for developing and implementing marketing strategies to promote the company’s products or services.
Content Management System (CMS)
A content management system is a software tool for creating, managing, and publishing digital content. This is used to make it easier for companies to manage their websites and other digital content.
Chief Operating Officer (COO)
The Chief Operating Officer is the executive in charge of a company’s day-to-day operations. This person is responsible for ensuring the company’s operations are efficient and effective.
Customer Relationship Management (CRM)
Customer relationship management is a set of tools and techniques for storing a company’s customer interactions. This includes managing customer data, tracking sales leads, and providing customer support.
Conversion Rate Optimization (CRO)
Conversion Rate Optimization improves the conversion rate of a website or other digital content. This involves analyzing user behavior and making changes to improve the user experience and increase conversion rates.
Customer Service (CS)
Customer service is the department responsible for providing support to customers. This includes answering questions, providing technical support, and resolving issues.
Customer Success Manager (CSM)
A customer success manager is responsible for ensuring that customers successfully use a company’s products or services. This involves supporting and guiding customers to help them achieve their goals.
Conversion Rate (CvR)
Conversion rate is a metric used to measure the percentage of users who take a specific action, such as purchasing or filling out a form. This is used to evaluate the effectiveness of marketing campaigns and other digital content.
Customer Experience (CX)
Customer experience is a customer’s overall impression of a company’s products or services. This includes every interaction the customer has with the company, from browsing the website to purchasing.
Data as a Service (DaaS)
Data as a Service is a model in which companies provide access to their data through a cloud-based platform. This allows other companies to use the data for their own purposes.
Domain Keys Identified Mail (DKIM)
Domain Keys Identified Mail is a protocol used to verify the authenticity of email messages. This is done by adding a digital signature to the email message that can be verified by the recipient’s email server.
E–Q SaaS Terms & Acronyms
End of Day (EOD)
The End of Day refers to the end of the business day. This is typically used in reference to deadlines or other time-sensitive tasks.
End of Year (EOY)
The end of the year refers to the end of the calendar year. This is typically a busy time for businesses as they prepare for the end of the year and the start of the new year.
Extract Load Transform (ELT)
ELT is a data integration process that extracts raw data from various sources, loads it into a data storage system, and finally transforms it into a usable format. This process is commonly used in data warehousing, business intelligence, and analytics.
Extract Transform Load (ETL)
ETL is a data integration process where data is extracted from various sources, transformed into a format that can be analyzed, and then loaded into a data warehouse or other analytical systems. ETL is often used in business intelligence, data warehousing, and analytics to consolidate data from different sources and enable data-driven decision-making.
Frequently Asked Questions (FAQ)
Frequently Asked Questions are a list of common questions and answers about a product, service, or topic. This is used to provide customers with quick and easy access to information.
First Call Resolution (FCR)
First-Call Resolution is a metric used to measure the effectiveness of the customer service department. It measures the percentage of customer issues resolved on the first call or contact with customer service.
General and Administration (G&A)
General and administrative costs are the overhead costs of running a business. This includes expenses such as rent, utilities, and office supplies.
General Data Protection Regulation (GDPR)
The General Data Protection Regulation is a European Union privacy law regulating how companies collect, use, and store personal data. This law also gives consumers the right to access and control their personal data.
Go to Market (GTM)
Go to Market is a strategy for launching a new product or service. This involves developing a marketing plan and sales strategy to reach the target audience.
Health Insurance Portability and Accountability Act (HIPAA)
The Health Insurance Portability and Accountability Act in the United States regulates the privacy and security of personal health information. This law applies to healthcare providers, health plans, and other entities that handle personal health information.
Infrastructure as a Service (IaaS)
Infrastructure as a Service is a model in which companies provide access to their computing infrastructure through a cloud-based platform. This allows other companies to use the infrastructure for their own purposes.
The International Organization for Standardization (ISO)
The International Organization for Standardization is an international standard-setting organization that develops and publishes standards for various industries. These standards ensure that products and services meet certain quality and safety standards.
Information Technology (IT)
Information technology refers to the use of computers, software, and other digital technologies to manage and process information. This includes everything from managing databases to developing software applications.
Key Performance Indicator (KPI)
A key performance indicator is a metric used to measure the success of a particular business activity or process. This is used to evaluate performance and identify areas for improvement.
Letter of Intent (LOI)
A letter of intent is a document that outlines the terms of a potential business transaction. This document provides a framework for negotiations and establishes a preliminary agreement between the parties involved.
Landing Page (LP)
A landing page is a web page designed to encourage users to take a specific action, such as making a purchase or filling out a form. In a financial context, LP refers to a business structure in which investors pool their money to invest in a particular project or venture.
Lifetime Value (LTV)
Lifetime value measures the total revenue a company can expect to generate from a customer over the course of their relationship. This includes all purchases and other revenue streams.
Million is shorthand for one million. This notation expresses large numerical values, such as revenue or market size.
Marketing-qualified lead (MQL)
A marketing-qualified lead is a lead that has been identified as having a high likelihood of becoming a customer based on their actions and behavior. This is used to target marketing efforts and improve the efficiency of the sales process.
Modern Data Stack (MDS)
A new approach to data analytics that emphasizes using modern, cloud-based tools to collect, process, and analyze data MDS can help businesses make better decisions and gain insights more quickly than traditional data analytics approaches.
Monthly Recurring Revenue (MRR)
Monthly recurring revenue is a measure of the total revenue that a company generates every month from its recurring revenue streams. This includes subscription fees, maintenance fees, and other recurring charges.
Minimum Viable Product (MVP)
A minimum viable product is the simplest possible version of a product that can be released to customers. This is used to test the market and validate the product before investing further resources.
Net Promoter Score (NPS)
Net Promoter Score is a metric used to measure customer satisfaction and loyalty. This is done by asking customers how likely they are to recommend a product or service to others.
Net Revenue Retention (NRR)
Net revenue retention is a measure of the total revenue that a company retains from its existing customer base over a given period. This includes income from renewals, upgrades, and other sources.
Original Equipment Manufacturer (OEM)
Original Equipment Manufacturer (OEM): a company that manufactures products or components used in other companies’ products. This is often used in the technology industry to refer to companies that manufacture computer components or other hardware.
Objectives and Key Results (OKR)
Objectives and Key Terms Results is a goal-setting framework in which companies set objectives and measure progress using key results. OKRs align teams and ensure everyone works towards the same goals.
Operating Expense (OPEX)
Operating expense measures the ongoing costs associated with running a business. This includes expenses such as salaries, rent, and utilities.
Profit and Loss Statement (P&L)
A profit and loss statement is a financial statement that summarizes a company’s revenues and expenses over a given period. This is used to evaluate the company’s profitability and identify improvement areas.
Platform as a Service (PaaS)
Platform as a Service is a model in which companies provide access to their software development platform through a cloud-based platform. This allows other companies to use the platform to develop their software applications.
Private equity (PE)
Private equity is an investment in which investors fund private companies in exchange for an ownership stake. This is often used to provide financing for companies that are not publicly traded.
Personally Identifiable Information (PII)
Personally identifiable information is any information that can be used to identify a specific individual. This includes names, addresses, phone numbers, and other personal information.
Product Manager (PM)
A product manager is responsible for overseeing the development and launch of a product. This involves working with cross-functional teams to ensure the product meets customer needs and is delivered on time and within budget.
Project Manager (PjM)
A project manager is responsible for overseeing a project’s planning, implementation, and tracking.
Proof of Concept (PoC)
Proof of concept is a demonstration of the feasibility of an idea. It is often used to test the viability of a new product or service before launching it.
Public Relations (PR)
Public relations is managing the spread of information between an individual or organization and the public. It involves building relationships with journalists, bloggers, and other media professionals.
Quality Assurance (QA)
Quality assurance is the process of ensuring that a product or service meets the required quality standards. It involves testing and monitoring the product or service to identify and correct any defects.
Quarterly Business Review (QBR)
A quarterly business review is a meeting held by a company to review its performance during the previous quarter. It is often used to set targets for the coming quarter and identify areas for improvement.
R–Z SaaS Acronyms & Meanings
Research & Development (R&D)
Research and Development is a line item in a budget for creating new products or services. R&D involves researching and testing new ideas, developing prototypes, and refining products or services.
Request for Information (RFI)
A Request for Information is a document used to solicit information from potential vendors or suppliers. It is often used to gather information about products or services before purchasing.
Request for Proposal (RFP)
A request for proposal is a document used to solicit proposals from potential vendors or suppliers. It is often used to request pricing information and other details about products or services.
Request for Quotation (RFQ)
A Request for Quotation is a document to request pricing information from potential vendors or suppliers. It is often used to compare prices before making a purchasing decision.
Return on Ad Spend (ROAS)
Return on Ad Spend is a metric used to measure the effectiveness of advertising campaigns. It is calculated by dividing the revenue generated by the campaign by the cost of the campaign.
Return on Investment (ROI)
Return on investment is a metric used to measure the profitability of an investment. It is calculated by dividing the net profit generated by an investment by the cost of the investment.
Retention Rate (RR)
Retention rate is the percentage of customers who continue to use a product or service over a given period. It is often used to measure customer loyalty and satisfaction.
Sales & Marketing (S&M)
Sales and marketing is the process of promoting and selling products or services. It involves developing marketing strategies, identifying potential customers, and closing sales.
Software as a Service (SaaS)
Software as a Service is a software delivery model where software is hosted on a central server and accessed remotely over the internet. The SaaS acronym is pronounced “saas” and rhymes with “grass.” SaaS has been a massively successful business model for software companies. It lets them maintain their application, host it in the cloud, push updates to all customers, and sell it per user or block of users.
Security Assertion Markup Language (SAML)
SAML is an XML-based standard for exchanging authentication and authorization data between parties. It enables secure single sign-on (SSO) across different applications.
Sales Development Representative (SDR)
A Sales Development Representative (SDR) is a sales professional responsible for identifying and qualifying potential customers. They are typically the first point of contact between a company and a potential customer.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a form of online marketing that promotes websites by increasing their visibility in search engine results pages. SEM includes both paid and unpaid methods of improving a website’s ranking in search engine results.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) improves a website’s or web page’s organic visibility in search engines. SEO involves a combination of on-page and off-page techniques to improve a website’s ranking in search results.
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is a page a search engine displays in response to a search query. The page typically includes a list of links to web pages that are relevant to the search query.
Session Initiation Protocol (SIP)
Session Initiation Protocol (SIP) is a signaling protocol for initiating, maintaining, and terminating real-time sessions involving video, voice, messaging, and other communications applications and services between two or more endpoints on IP networks. SIP is the foundation of Voice over IP (VoIP) and other real-time communication services.
Service Level Agreement (SLA)
A service level agreement (SLA) is a contract between a service provider and a customer that specifies the level of service to be provided. SLAs typically include metrics such as uptime, response time, and resolution time.
Small and Medium Business (SMB)
Small and medium business (SMB) is a term used to describe businesses with fewer than 500 employees. SMBs are an important part of the economy and often face unique challenges related to their size.
Sender Policy Framework (SPF)
Sender Policy Framework (SPF) is an email authentication method that detects email spoofing. SPF allows email providers to verify that incoming email messages come from authorized sources.
Sales Qualified Lead (SQL)
A sales-qualified lead (SQL) is a lead that has been identified as a potential customer and has been qualified as ready for a sales conversation. SQLs are typically further along in the sales process than other leads.
Strengths, Weaknesses, Opportunities, and Threats (SWOT)
SWOT analysis is a framework used to evaluate a business or project’s strengths, weaknesses, opportunities, and threats. SWOT analysis is often used to develop strategic plans and make informed decisions.
Travel and Entertainment (T&E)
Travel and entertainment (T&E) expenses are expenses employees incur for business travel, client entertainment, and other business-related activities. T&E costs can include airfare, lodging, meals, and other expenses.
Total Addressable Market (TAM)
The total addressable market (TAM) is the market demand for a product or service. TAM estimates the maximum revenue potential of a product or service within a given market.
To Be Determined (TBD)
To Be Determined (TBD) is used when a decision has not yet been made or when information is not available. TBD is often used in project management and planning to indicate that further information or decisions are required.
Total Cost of Ownership (TCO)
Total Cost of Ownership (TCO) is the total cost of owning a product or service over its lifetime, including acquisition, maintenance, and disposal costs. TCO is used to evaluate the total cost of a product or service over time rather than just its initial cost.
Top of the Funnel (TOFU)
Top of the Funnel (TOFU) is a term used to describe the early stages of the sales process, where potential customers are first introduced to a product or service. TOFU marketing typically involves tactics such as content marketing and social media marketing.
Terms of Service (TOS)
Terms of Service (TOS) are the rules and guidelines that users must agree to to use a product or service. TOS typically includes information about user rights and responsibilities, acceptable use policies, and other important information.
User Interface (UI)
The User Interface (UI) is part of a software application or website that users interact with. UI design focuses on creating interfaces that are intuitive, easy to use, and aesthetically pleasing.
Unified Communications as a Service (UCaaS)
Unified Communications as a Service (UCaaS) is a cloud-based communication service that provides a single platform for voice, video, messaging, and other communication services. UCaaS allows organizations to communicate efficiently and effectively without needing on-premises hardware or software.
Urchin Tracking Module (UTM)
The Urchin Tracking Module (UTM) is a method used to track website traffic and measure the effectiveness of marketing campaigns. UTM parameters are added to URLs to provide information about the source of website traffic.
Unique Visitors (UV)
Unique Visitors (UV) is a metric used to measure the number of distinct individuals who visit a website over a given period. UV is used to evaluate the reach and effectiveness of a website or marketing campaign.
User Experience (UX)
User Experience (UX) is a user’s overall experience with a product or service, including ease of use, accessibility, and satisfaction. UX design focuses on creating products and services that are intuitive, easy to use, and enjoyable for users.
Venture Capital (VC)
Venture capital (VC) is a type of private equity financing provided to early-stage companies with high growth potential. VC funding is often used to finance research and development, product launches, and expansion into new markets.
Voice over Internet Protocol (VoIP)
Voice over Internet Protocol (VoIP) is a technology that transmits real-time audio over the internet. VoIP allows users to make phone calls using an internet connection rather than traditional phone lines.
Word of Mouth (WOM)
Word-of-mouth (WOM) spreads information about a product or service from person to person. WOM can be a powerful form of marketing, as people tend to trust the opinions of their friends and family members.
Anything as a Service (XaaS)
Anything as a Service (XaaS) is a software delivery model where a wide range of services are offered over the internet on a subscription basis. XaaS includes software as a service (SaaS), infrastructure as a service (IaaS), and platform as a service (PaaS), among other types of services.
Generic substitutions in a list for an idea (XYZ)
XYZ is a placeholder term used to indicate a generic substitution in a list for an idea. It is often used when specific information is yet to be available.
Common Questions about SaaS Terms & Acronyms
What does SaaS mean?
Examples of SaaS companies include Keap, Freshworks, Sendinblue, Google Docs, Salesforce, and Zoom.
What are the top five SaaS acronyms?
1. SaaS (Software as a Service)
2. CRM (Customer Relationship Management)
3. ERP (Enterprise Resource Planning)
4. API (Application Programming Interface)
5. SLA (Service Level Agreement)