White Label Website Builders: Overview & Top Features

What are the top trends around white label website builders? We cover all the basics, including pricing and best practices.

Are you looking to create websites and landing pages as quickly and effectively as possible? A white-label website builder could be the perfect content management tool.

These page editing tools take the guesswork out of building a site, providing templates you can easily tailor to meet your customers’ expectations; however, choosing the right one can be a challenge.

There are dozens of white-label website builders, and each offers a different degree of customization and flexibility. Which one is right for you?

Before you crack open the HTML Coding for Dummies book, check out this guide. Today, we’re breaking down everything you need to know about the best white-label website builders, including the top features to look for and how to pick the right one for your project.

Introduction to White-Label Website Builders

In simple terms, a website builder is a tool that allows users to create websites on their own and without the need for extensive coding experience or knowledge.

Example of Convrrt within the popular Keap CRM software

The ability to create stunning, dynamic websites quickly is a major selling point that can work to your advantage. While your customers could use a website builder on their own, it’s much easier to allow your team to take the reins.

A white label solution allows you to create customizable website templates that you can populate with a company’s own brand in a matter of minutes. Code-free and easy to navigate, these tools let entrepreneurs and marketing agencies dramatically shorten the time it takes to create a custom website or landing page.

The best part? Resellers can get clients up and running without the need for a dedicated website design or development staff at the helm.

How Website Builders Work

Traditionally, the web design process begins with a blank slate or a code snippet that needs fine-tuning. If you’re skilled in the art of coding and integration, then these projects might not seem too complex. As needs grow, you’ll need the capabilities of a designer platform like Figma or Adobe XD.

However, relying on a technical team for managing your own website limits your speed and agility. Typical small business users are no different — this is where website builders come in.

These programs give you a foundation to work with, taking care of all the back-end work so you can get started on the fun part. Common page functions, such as adding headings, paragraphs, images, or videos, are all accessible via drag-and-drop tools and third-party plugins.

You can publish it once you’ve created a page, often at a temporary address. This allows you to see how it will look once everything is live. Paid users will usually have the ability to host the site with their own domain name.

Once the website is up and running, non-technical users can easily update or change the content like your own logo via the white label page editor. This gives you the ability to respond quickly to market opportunities as they arise. 

The Hassles of Web Development

Even if you are skilled in the art of web development and design, a white label website builder is still a smart investment. Just to get you up to speed, check out this excellent tutorial on how to build a landing page from scratch.

The beauty of a low-code page builder is that it’s simple and fast. When your client needs a website, they don’t want to wait weeks for a great design. The digital era is fast-paced and brands without an optimized web presence are already behind.

With these tools, you don’t have to learn HTML, CSS, or any other advanced coding language just to create a functional and great-looking site. A white label builder eliminates some of the most common pain points and hassles associated with website development and integration, including the following:

Let’s take a look at how these affect the website creation process in greater detail.

Team resources and bandwidth

When there’s a holiday offer, competitive angle, or simply new demand – your team has to be able to create and publish a page in minutes — not weeks. A white label website builder’s distinct advantage is when creating content for highly specific campaigns. These often take the form of landing pages.

The core functions of a landing page are:

  • Intriguing Headline (Hook)
  • Supporting copy (Storytelling)
  • Offer or incentive (Discount)
  • Call to action (Lead Capture)

As an alternative to selling products in an online store, many businesses sell over the phone (or Zoom). To package value to a client’s needs, they choose not to publish their own pricing. Neil Patel has a solid primer to explain what users should include in their landing pages so they convert.

With a website builder, you can still exercise control over your content; however, these tools are often found within your CRM and marketing automation software. Creating pages is a cinch, especially when they follow widely accepted best practices.

Lead capture and e-commerce

Landing pages can drive marketing campaigns and boost conversions; however, it’s important to design them the right way. An effective page will capture user submissions and move them through your client’s lead generation funnels.

Without a website builder, the integration process can be clunky and difficult to manage. In many cases, it also lacks enterprise-grade data security standards. (It’s hard for a DIY-er to do this on their own as well!)

A website builder ensures the site infrastructure is set up to capture as many leads as possible. Advanced platforms enable API integration to allow your various web tools to share data securely. This way, existing business apps, such as CRM, stay up to date and accurate.

Taking payments is a challenge in any website building adventure. Only a handful of page builders offer e-commerce functionality to accept credit cards securely. It’s important to integrate your newly created page with your payments solution such as Stripe, PayPal, or your CRM provider.

Staying in full control

For many, the most intimidating part of website design is knowing where to start. A blank page can be more than a little daunting, especially if your coding skills aren’t up to par. With thousands of fonts and widgets to choose from, you could spend weeks just “testing” things out.

Pre-designed templates and plugins can help, but they can also work against your creativity.

You might feel forced to shift your vision around your page editor’s functions. With a white label builder, you can customize any element without any limit to your creativity. Often “all in one” marketing tools leave users craving more from a few prominent features.

Top-rated website builders balance capability and usability to ensure users don’t need to call customer support for help.

Top Benefits of No-Code Website Editing

Often, freelancers and marketing agencies devote significant amounts of time and resources to building a website from scratch. This, in turn, adds to the labor and expenses of a project, which can cause frustration to clients.

Let’s examine some of the benefits of switching to a website builder that requires no code.

Benefit #1: No Coding Required

When developing a website through a low-code page editor, the time-consuming prep work is skipped, and design work can begin immediately. By utilizing simple block-based editing, the focus can be on the content rather than the HTML code.

This simplifies the task of designing page elements that reflect your brand, resulting in a consistent experience for visitors when it is live.

One of the best parts is that templates and sections can be reused across campaigns.

Benefit #2: Instant Accessibility

Most contemporary website builders follow the best practices of accessibility. This is a tremendous gain in ensuring that sites are displayed favorably to everyone, not just those with large monitors or the latest devices.

It’s also crucial to ensure that new team members can quickly develop, draft, and publish new pages. For agencies and marketing freelancers, they would want to be able to guide clients through quick changes at any time.

Being accessible means increasing organic search performance, device compatibility, and shortening the learning curve in publishing new pages.

Benefit #3: Effortless Content Edits

You can not only populate your templates with new content, but the best white-label website builders also allow you to make changes or edits quickly.

You don’t have to wait for your developer or spend hours tracking down an unclosed HTML tag yourself.

Some SaaS providers can offer users premium templates, saving them thousands of hours a year in added costs and delivering value — quicker. Convrrt’s enterprise landing page builder is designed for CRM, marketing automation, and email providers.

Benefit #4: Fully Optimized Code

Along the way, you can be confident that the code you’re using isn’t solely optimized for aesthetics. Rather, it is intended to be entirely functional and consistent at every turn, with unique features such as built-in search engine optimization (SEO), data analytics, e-commerce, lead funnels, and more.

Furthermore, it complies with all relevant web standards for data security, permissions, and accessibility. This includes the Web Content Accessibility Guidelines (WCAG) and A11Y Project requirements.

Benefit #5: Universal Usage

Website owners naturally have concerns about messing up their site or landing pages. They should not be concerned. Modern page builders are designed for virtually anyone to use and do not require any specialized knowledge to get started.

If you can drag and drop, you are already halfway there.

The best type of website builder offers extensive “undo” functions, pre-made templates, and straightforward logo/rebrand management tools. They maintain creativity and ease of use in one seamless experience. This isn’t an easy task for any DIY entrepreneur — one of 28 million in the United States.

Limitations of Website Builder Software

While white-label website builder software can help you create fast, high-performing sites for your clients, it’s important to know that they aren’t without flaws.  

These platforms do have limitations, though they’re still much easier and more accessible than crafting code on your own.

Let’s take a look at some of the challenges you can expect as you get started.

Limitation #1: Page builder learning curve

A number of users find that there’s a consistent learning curve throughout the site-building process. It gets easier as time goes on, but it takes time to learn and understand all of the different tools and options available at your fingertips.

Then, even when you are comfortable navigating the builder, it can still be difficult to transform your ideas for the site into actual content. While the final outcome might take some time to reach, you’ll find that the process is much less stressful and laborious.

A top-performing page editor is one used by thousands of users and has a proven record of reliability. Over time, vendors have “worked out the kinks,” so you’re using polished and elegant features.

Limitation #2: Limited Design Functionality

Most white label website builders will include everything you need to create pages optimized desktops and mobile devices, including the ability to design your own templates. If you do notice limitations to your functionality, these restrictions are usually in place for security purposes.

For instance, a white-label page builder might not allow you to embed certain items onto a page. Or, it might require you to follow certain steps for JavaScript applications. Where these guidelines exist, it’s best to follow them to ensure the site is safe for users to access and navigate.

Generally, it helps to have a rough idea of what you want, which is where templates come into action. They often adopt known best practices optimized for conversion.

Limitation #3: Lead generation 

While some landing page editors will allow you to build advanced functions into a site’s landing pages, some lack the API or CRM integration capacity required to do so. If your e-commerce clients have complicated or complex lead funnels, then this can be a challenge to circumvent.

Limitation #3: Lack of Support

As these editors are so easy and intuitive to use, you’re often limited in the realm of customer support. Often, what you see is truly what you get, and you’ll need to find answers to your questions on your own.

However, most vendors have thorough FAQ sections and knowledge bases available online, where you should be able to solve any issues you encounter.

For more professional applications, it’s best to work with an enterprise landing page solution that offers an SLA and dedicated support to assist your team.

Typical Pricing of Website Builders

When you decide to use website builder software, you have two options: free page editors and premium website builders. Here’s a quick breakdown.

ComparisonGoDaddySquarespaceWeeblyElementor ProWebflow
Best ForPersonal SitesPersonal SitesBusiness sitesBusiness SitesBusiness Sites

Billed Annually
Renews at $143.88/yr.

Billed Annually
Renews at $143.88/yr.

Billed Annually
Renews at $120/yr.

Billed Annually ($59)

Billed Annually ($168)
Free TrialYesYesYesNoNo
Key Features– Website Builder
– Web chat
– E-Commerce functionality
– Appointment setting
– Website templates
– 100 emails per month
– Free domain
– Up to 2 users
– Video hosting
– Website pop-ups
– White-label merch
– Website templates
– Basic e-commerce
– Website forms
– Shipping features
– Third-party embeds
– Instagram widget
– Needs Existing WordPress Hosting
– Basic and pro widgets
– Theme builder
– Landing pages
– Form handler
– Website templates
– 500 form submissions
– 50GB bandwidth
– No CMS (blog) functionality
– 1 user
Pricing is current as of March 30, 2023

Free Website Builders

While there are a few free builders, keep in mind that there are some drawbacks. Most of the time, the “cost” you’ll pay is a lack of support. As a result, most free builders come with a steep learning curve, and it can take you a while to get started.

Then, there are also open-source website builders to consider. Most of these offer basic functionality free of charge, which makes them attractive to freelancers operating on a thin budget. Yet, you’re usually responsible for paying for certain necessary services, including a domain name and hosting. Also, advanced features will usually come with an upcharge.

A few standouts in this open-source site editing include: 

As you review the different pricing plans, it’s important to understand the types of services that each one includes. Many basic plans are limited in functionality and are meant for personal use only. You may not be able to use your own templates, but they’ll have pre-designed ones that you can adjust.

Premium Website Builders

Then, there are website builders that charge a fee to use. As long as you factor these costs into your client services, then they’re usually worth the price. Most vendors will offer a range of different pricing plans for freelancers, marketers, and agencies, depending on the scope of your needs.

For marketing agencies, white-label website builders include:

  • Duda: $14 to $44 per month (plus custom pricing plans)
  • Simvoly: $12 to $199 per month
  • BeeFree.io: $15 to $120 per month

These platforms offer advanced services that help you create the robust, responsive sites that your clients want. From API and CRM integrations to SEO optimization, they’re can do most things well.

Small business owners may benefit from premium builders with services that are a little narrower in scope, such as:

  • Squarespace: $16 to $54 per month
  • Elementor Pro: $49 to $999 per year
  • Webflow: $12 to $36 per month (plus custom enterprise plans)

In addition, there are also website builders designed mostly for personal use, including:

  • GoDaddy: $6.99 to $14.99 per month
  • Wix: $14 to $39 per month
  • Weebly: $6 to $26 per month

For a landing page builder designed for SaaS, look no further than Convrrt. It provides support, guidance, and extensive integrations that others simply can’t deliver.

Free vs. Paid Page Builders

Professional and enterprise-wide plans are usually higher-priced but include a wider range of features and plugins, including SEO and e-commerce functions and a personalized domain name.

Of the options listed above, only a few content management systems have the lion’s share of the market.

PlatformMarket Share (2022)
GoDaddy Website Builder0.5%
HubSpot CMS0.4%
Content Management System Market Share (W3 Techs, March 2022)

This chart breaks down the distribution among providers, with WordPress taking the obvious top spot at 64.8%. Strictly just website editing and publishing, Wix has 3.2% of the market. Squarespace isn’t far behind at 2.9%. While Shopify isn’t a page builder, its presence is noteworthy at 6.6%.

With this data, it’s easy to see why so many users are dependent on the most popular providers. They’re designed to cater to a wide range of users, which allows them to offer competitive pricing and flexible plans; however, you’ll often find that solutions like Wix are limited in the degree of customization offered as well as in the level of support.

What is the Best White-Label Website Builder?

Personal web projects:

You might be fine with a white-label website builder like Wix or GoDaddy. In that case, you can get standard hosting with GoDaddy or choose another builder made to be used with WordPress, like the Elementor Essential Plan.

Small business projects:

It’s smart to upgrade to a more robust solution, such as the Elementor Pro WordPress plugin. It’s a solid bet for those running on WordPress. Starting at only $49, it might take some upfront time to learn, but it delivers excellent value.

Enterprise applications:

Subscription-based businesses require a higher degree of site-building support and performance that only Convrrt can provide. Its landing page builder platform offers limitless customization to fit any budget and software requirements.

As a white-label page builder used by SaaS companies that delivers more than custom branding, Convrrt solves a costly and complicated problem for thousands of users. We encourage you to learn more about what it can do for your web app.


Give your engineering team the year off.

Convrrt is the fully customizable landing page builder made for SaaS.